How to leverage video marketing

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The Role of Video in Content Marketing

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                                                                                                  Unsplash photo by KAL VISUALS It is a well known scientific fact that content in the shape of a video is way more impactful on whoever consumes it than in the shape of text. Actually, it does not require science to figure out that video, a format that replicates life for us will evince more interest from us than would text, which is really a coded form of communication. Let us break down the process of content marketing using videos by understanding the inherent nature of the process and the advantages that it possesses. Videos Help You Explain Your Product or Service Better   There really is nothing like seeing a video demonstration to un...
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Content Marketing Trends of 2021

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  Content marketing is an ever evolving process and it makes sense to find out what is trending in 2021 and beyond. There are a number of things to watch out for according to leading Singapore content marketer John Teoh. Let us look at what these might be. Unsplash picture by Firmbee                 1.      Creating Content Communities Creating content creation and sharing communities empowers content marketers to reach out far and wide without having to deploy too many resources. Expanding one’s reach this way is a great way of creating brand awareness.   The idea is to make all of your content-for social media, blog or webinar to connect with your target audience and make them feel like a community. 2.      Leveraging Videos and Webinars The advent of the pandemic has made video and webinars ubiquitous.   Even though the restrictions on movement h...
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The Importance of Audio in Content Marketing

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  Unsplash photo by Micahel Maasen Along with video marketing, audio marketing has grown in importance like never before. Audio-specific content marketing is growing and how. It has increasingly become an important part of any business or marketing manager’s marketing plan. What’s special about audio content? According to Singapore content marketer John Teoh, audio content has a distinct advantage over video and text content in that it is extremely easy to engage with. The target audience can do so in a more passive manner as they are not physically required to watch or read it, but can listen to it even when engaged in a number of activities. You may listen to it while driving while working out at the gym, or even when cooking. Critically the advent and rise in the use of smart speakers and voice-activated searches had made engagement with audio content all-pervasive and part of our everyday lives. That apart, a large number of major brands have invested bog in audio ...
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