How to make a slick short video?
Unsplash picture by Jakob Owens While it is well known that marketing videos is the most important way for businesses to communicate with their target audience, many brand and marketing managers are apprehensive that this may prove to be a very complicated and expensive exercise. This is not really true, and the following tips show you why that is- 1. Showcase the Brand Personality Your brand will stand out only if you are able to showcase its unique personality. For you to do that you have to attempt to make the video memorable in a manner that resonates with your target audience. You could have someone very personable and presentable convey these emotions via a video. Using humour to get one’s point across may be a good idea. Practising several times over till one get’s it right is the way to achieve the right kind of vibe and the ability to impactfully convey the message to the target audience in question. Unsplash Video by Jakob Owens 2. You Need to
