John Teoh's Musings

  Unsplash picture by Jakob Owens While it is well known that marketing videos is the most important way for businesses to communicate with their target audience, many brand and marketing managers are apprehensive that this may prove to be a very complicated and expensive exercise. This is not really true, and the following tips show you why that is-   1.        Showcase the Brand Personality Your brand will stand out only if you are able to showcase its unique personality. For you to do that you have to attempt to make the video memorable in a manner that resonates with your target audience. You could have someone very personable and presentable convey these emotions via a video. Using humour to get one’s point across may be a good idea. Practising several times over till one get’s it right is the way to achieve the right kind of vibe and the ability to impactfully convey the message to the target audience in question.   Unsplash V...

 It is quite well established that content marketing is the best way forward with regard to building a brand and growing a business. Content is not just written content as we are well aware by now and includes all manner of audio and video content. These days it is video marketing that is the flavor of the times, when it comes to content marketing. It has become quite important for a business to craft a well honed video marketing strategy that aids growth and gives an impetus to one’s all-round marketing endeavor. This includes everything from social media and blogs to websites and other promotion platforms. The reasons for leveraging video marketing are extremely sound ones. For starters an overwhelming part of the consumer internet traffic is on account of video content. Did you know that a mind boggling 500 million people watch videos on Facebook every single day.  Video content on social media is a dozen times more successful in getting shared than texts and messages c...

  Unsplash Photo by Jimmy Exodus Hiring a graphic designer is no easy task, especially for those who are not well versed with the ins and outs of the graphic design industry. You don’t just go looking for the most talented graphic designer out there and hire him or her on the spot. There are other factors like your compatibility with the designer, their level of commitment to your project and their ability to resolve knotty design problems with ease that you might have to take into account. There are in fact a number of things that you should take into account, when zeroing in on a graphic designer that is just right for you. Let’s look at what these might be- 1.        1.  Have a clear and precise idea about what you expect from the graphic designer How well your designer delivers will depend to a very large extent on the kind of creative brief that you provide. Your objectives from the project should be explicitly clear from the beginning and it wou...

                                Marketing in the second decade of the 21 st  century is an all-new ball game. Branding is all about coming up with a marketing strategy that speaks to the customers. This puts pressure on designers to come up with designs that resonate on a social level, emphasizing the needs of the customers by choosing the right kind of aesthetics.    Among the trends that dominate are the ability to  visualize data easily.  Data being the driving force behind digitization, brands are increasingly looking at growing their customer base by leveraging the power of data. Creative design agencies are, therefore, leaving no stone unturned to simplify the process of data consumption on the part of the customers by deploying easy data visualization.    They use myriad types of data in a manner that is both visually arresting and to the point. This has led to a bur...

  Unsplash Photo by Franki Chamaki Digital marketing is silently undergoing a profound change that promises to revolutionize its capabilities. This is premised on the fact that artificial intelligence technology that allows one to gather data, analyze it, put it to effective use and actually learn from it giving a digital marketer an incremental tool of success. The fact that ever newer advances are made in artificial intelligence allows one to hone one’s digital marketing strategy in a manner that wasn’t possible earlier and get it to deliver results in unprecedented ways. The AI-Digital Marketing Connect Amazon has led the way in leveraging AI for results. It deploys it with great success to showcase just the kind of products that a consumer is thinking of purchasing at a given moment. This insight is obtained by AI technology analyzing the customer’s previous online searches and search patterns. By recognizing and effectively analyzing data AI helps a business’s CRM (Cus...

Unsplash photo by Firmbee.com With modern technological tools at one’s disposal it is not really difficult to do that. Using memes and giffs for example is a good way of engaging with according to Singapore content marketer John Teoh. Things like quizzes and short form videos too do their bit in making your content become lively and interesting enough for the clients to want to engage with it. You can also leverage machine learning and artificial intelligence to handle things like content analysis, optimization and A/B testing. The idea is to get out content that goes out there and performs for your brand. In the highly competitive times that we live in content has to hit the deck running and perform in a highly efficient and ROI centric manner. Content marketing has changed and how and the old way of doing things is fast becoming redundant. Building authority, for example, is less about back-links and more about delving deep into topics and providing the right kind of valuable informa...

  Unsplash photo by Micahel Maasen Along with video marketing, audio marketing has grown in importance like never before. Audio-specific content marketing is growing and how. It has increasingly become an important part of any business or marketing manager’s marketing plan. What’s special about audio content? According to Singapore content marketer John Teoh, audio content has a distinct advantage over video and text content in that it is extremely easy to engage with. The target audience can do so in a more passive manner as they are not physically required to watch or read it, but can listen to it even when engaged in a number of activities. You may listen to it while driving while working out at the gym, or even when cooking. Critically the advent and rise in the use of smart speakers and voice-activated searches had made engagement with audio content all-pervasive and part of our everyday lives. That apart, a large number of major brands have invested bog in audio ...