How to make content grow your business?

 

                                        Pexels photograph by startup stock photos

We have all heard a million stories about how content is king and can help grow your business in fantastic manner. But how does one actually achieve that? What is the nuts and bolts of the system? These are valid question that digital marketing and content specialist John Teoh sets out to answer here. Let’s look at what one might do to set the ball rolling and achieve all of one’s lofty content marketing objectives.


Pexels photo by Pixabay




You simply have to have a content marketing strategy

 

Most businesses don’t have a well thought out content strategy and that is why they don’t seem to get very good results with it. Without a proper content marketing strategy everything that you do is a shot in the dark and least likely to succeed. You need to learn to craft a fine content marketing strategy, if you are going to have any chance whatsoever at making a success out of it.

Start with a goal

 

You have got to have a very definite idea about what it is that you intend to achieve with your content marketing strategy. You need to know who your target audience are and what their content requirements may be and how you are going to step up to the plate and deliver it to them. At the heart of it all is the benefit that you will reach them with your content. If you sell footballs, you may want to impress football fans with content about the achievements of the leading football players of the times. This will help you forge an emotional connect with your target audience that you can leverage to market your goods at a later stage.

                                                                                                    Pexels Photo by Andrea Piacquadio

Get a Handle on Your KPIs (Key Performance Indicators)

 

If you are to achieve your content marketing goals, you should be able to tabulate exactly how well you have fared in your attempts. You have got to have clear-cut milestones about what you plan to achieve with regard to SEO, traffic, sales and revenue. You have also got to be on the ball with regard to your email and social media marketing. These could include achieving a revenue target within a specified time period, getting a certain number of new email subscribers, attracting a certain amount of traffic, improving the search engine rankings of your content pages, getting invites to key industry events, so on and so forth.

Understand Your Target Audience Extremely Well

 Unless you have a precise idea of who your target audience are, you will never be able to create the kind of content that will help you connect with them. You can help matters by obtaining a fair idea about the demographics of your visitors in terms of what their likes, wants, dislikes and so on are. It is handy to know what their age, sex and income are like to get a handle on what will appeal to them by way of content.

Get a Fair Idea about What Your Existing Content is All About

 

You likely have a lot of content in the shaped of blogs, social media posts, emails, video and so on out there. You need to determine if any of that is taking you anywhere near to your goals. You can do so by carrying out a comprehensive content audit and identifying the areas of success and the areas that need addressing. You could also compare your content with that of your contemporaries and get a fair idea about how you stack up.

Know Which Are the Best Content Channels for Your Business

 

If you follow all the steps enumerated above, you will begin to obtain a fair idea about whether you have a successful online presence or not. If something is working fine for you, you would do well to expand on that, instead of trying to fix everything at once. Web analytics can guide you about what content channels are the best for your business.

 

Get a Fix on the Content That Works For You

 

Finally use and leverage content that works for you.  It would make sense to have your website as the font of all your content, which can then be tweaked, altered and modified for the other channels. Be sure to make video content an integral and important part of your content marketing strategy, given kits ever increasing importance. Other forms of content to be leveraged could be infographics, webinars, ebooks and so on. 



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