How to use blogging as an effective marketing tool?

 

Unsplash Photo by Cornne Kutz 

The fact that blogging is an effective reach-out tool is borne out by the fact that the year 2020 saw a whopping 152 million blogs. As many as two million blogs are published on a daily basis.[1] It is not surprising therefore that most businesses look at it as effective marketing tool. There are many good reasons why they think so. These include-

Blogging Helps Businesses Scale Up-

 

Even the smallest of businesses and start-ups can leverage the power of blogging to grow their businesses. The largest corporation in the world too are aware of the power of a well written blog to enhance their brand image and positively impact their bottomline.

 

Relationship

 

A blog has the ability to establish a close and intimate relationship with its target audience and this has the potential of helping a business grow its market-share exponentially. Your prospects and customers would know exactly what to expect from you and what’s more they are more than likely to lap up your offerings.

 

Tailor Made for Ecommerce

 

Unsplash photo by NeOnbrand 

Blogging is undoubtedly the most effective and impactful ecommerce strategy that there is and it is not surprising to see the number of blogs promoting ecommerce website growing exponentially. This is something that has been particularly noticeable during the ongoing pandemic.

Helps a Business Own a Niche

 

Well researched blog content put out by a business to suit the precise needs of its target audience help build immense credibility for the former as a thought and opinion leader of the niche or segment in question.  That naturally eventually results in better prospects for the business in question.

Obtain Traffic to a Business’s Website

Unsplash photo by Andrew Neel 

A well written blog manages to attract a lot of traffic to a business’s website, ultimately leading to the creation of a leads funnel. This can only augur extremely well for the profitability of a business over a period of time.

Blogs Promote Interaction

 

A blog helps create a sustained interest about a company’s offerings amongst its target audience. They also are able to express their views and opinions by way of the comments that they post in response to the blog posts. This created a healthy interactive relationship between the brand and its followers.

Turning Readers into Buyers

 

Business blogging is essentially a long term marketing strategy that seeks to convert the readers of its blog into buyers or customers. People who go ahead and search for your content become aware of your brand offerings and may be persuaded to buy them. If your business blogs in a manner that resonates with your target audience, you will over a sufficient period of time be able to turn them into your customers.

A Great Business Blog Results into Leads, Sales & Customer Retention

 

If you are able to make your business blog really popular the traffic ending up on your site will eventually turn into sales leads that can be converted. What’s more, by continuing to engage with your customers via your blog you will strengthen your bond with them and convince them to stay loyal to your brand.

Costs Very Little to Create and Maintain

 

A business can start a blog with next to nothing and keep on churning out great content of significant interest to its target audience at little extra cost. There cannot be a more cost effective way to promote a business in this day and age.

 

Conclusion

 

Though blogging has been around for a few years it retains its prominent position as an important online marketing tool. In spite of all the technological advances in media technology the lure of reading content has never quite gone away and this is something that savvy marketers know quite well.

Of course, a great deal matters with regard to how well a blog is planned, researched, written and presented. This is particularly important in view of the fact that there really is a very large number of blogs out there and it is important that one’s blog is able to command attention with its intended target audience.

That is the reason why content marketers take blogging quite seriously and back it up with data and analysis to come up with content that speak volumes to its target audience. When well done, blogging can be an extraordinarily impactful marketing tool.

 

 


[1] https://www.susangreenecopywriter.com/articles/blogs-as-marketing-tools.html


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