The Role of Video in Content Marketing

                                                                                                  Unsplash photo by KAL VISUALS


It is a well known scientific fact that content in the shape of a video is way more impactful on whoever consumes it than in the shape of text. Actually, it does not require science to figure out that video, a format that replicates life for us will evince more interest from us than would text, which is really a coded form of communication. Let us break down the process of content marketing using videos by understanding the inherent nature of the process and the advantages that it possesses.

Videos Help You Explain Your Product or Service Better

 

There really is nothing like seeing a video demonstration to understand what a product or service is all about. The old adage that seeing is believing certainly works well for businesses that can very explicitly explain their product or serviced features in great detail. It is not surprising that an overwhelming majority of marketers these days use video content to promote and market their products.

                                                               Unsplash photo by Harrison Kugler

Videos Are Extremely Cost Effective

 

The money spent on creating video content is very easily and quickly recoverable by way of the excellent results it obtains in marketing a business’s products or services. The fact that technology has evolved to the extent that it is possible to make slick video content in a very economical manner, has encouraged all businesses to use video content marketing as extensively as possible.

                                                                                              Unsplash Photo by Ben Collins

Video Content Can Be Leveraged in Several Ways

 

Many are the ways that video content can be leveraged by a business and it really does make a huge amount of sense to have well thought video content dissemination plan in place. Leading social media platforms like Facebook, Instagram, Snapchat and YouTube can enable a brand to post stories that are up for a limited period of time before they disappear. Such posts can be churned out in double quick time and used to connect directly with one’s target audience.

You can likewise stream live videos via Facebook, Twitch and YouTube and interact with your focused target audience in real time. As a matter of fact live streams are known to be many times more popular than regular videos.

Then there are the webinars that have really mushroomed in popularity as a means to use video content to establish a direct and interactive link with one’s prospects and potential customers.  The fact that webinars provide a way for businesses to respond to specific queries from the audience lets a brand establish its authority and dominance. One can go ahead and use popular software like GoToWebinar and Livestorm to go ahead and conduct such webinars.

People Can’t Seem to Have Enough of Videos

 

Yes, it is a fact that people can’t have too much of videos. From the days of silent movies there is some kind of a visceral bond that people have with moving images and this is something that is well understood by marketers. People watch billions of videos every single day. Can you imagine what sort of an opportunity that provides businesses to let their brands tell evocative stories to their target audience? No business that is serious about doing well in this day and age can afford to give video content marketing a mix.

Videos and SEO Go Hand in Hand

 

Videos are an incredible way of improving a brand’s presence in online searches. The most popular way of doing that is by uploading videos on to YouTube that deploy popular search terms, thereby helping your business to make it to the Google first page.

Conclusion

 

Human beings by nature a social species who like nothing better than to get together with other members of their tribe and exchange stories face to face. Videos put that old age process of bonding over stories of common interest on steroids. They are able to up the scale of the age old socialising practise and grow the ability of brands to reach out and build a personal rapport with one’s target audience unhindered by distance, geography and time. The result of that is magic and this is evident in how extensively marketers and leveraging video content marketing. This is a trend that is strengthening and all set to grow in the years ahead.




 

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