What is content marketing?





 

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The Role of Video in Content Marketing

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                                                                                                  Unsplash photo by KAL VISUALS It is a well known scientific fact that content in the shape of a video is way more impactful on whoever consumes it than in the shape of text. Actually, it does not require science to figure out that video, a format that replicates life for us will evince more interest from us than would text, which is really a coded form of communication. Let us break down the process of content marketing using videos by understanding the inherent nature of the process and the advantages that it possesses. Videos Help You Explain Your Product or Service Better   There really is nothing like seeing a video demonstration to un...
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How to leverage video marketing

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 It is quite well established that content marketing is the best way forward with regard to building a brand and growing a business. Content is not just written content as we are well aware by now and includes all manner of audio and video content. These days it is video marketing that is the flavor of the times, when it comes to content marketing. It has become quite important for a business to craft a well honed video marketing strategy that aids growth and gives an impetus to one’s all-round marketing endeavor. This includes everything from social media and blogs to websites and other promotion platforms. The reasons for leveraging video marketing are extremely sound ones. For starters an overwhelming part of the consumer internet traffic is on account of video content. Did you know that a mind boggling 500 million people watch videos on Facebook every single day.  Video content on social media is a dozen times more successful in getting shared than texts and messages c...
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Content Marketing Trends of 2021

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  Content marketing is an ever evolving process and it makes sense to find out what is trending in 2021 and beyond. There are a number of things to watch out for according to leading Singapore content marketer John Teoh. Let us look at what these might be. Unsplash picture by Firmbee                 1.      Creating Content Communities Creating content creation and sharing communities empowers content marketers to reach out far and wide without having to deploy too many resources. Expanding one’s reach this way is a great way of creating brand awareness.   The idea is to make all of your content-for social media, blog or webinar to connect with your target audience and make them feel like a community. 2.      Leveraging Videos and Webinars The advent of the pandemic has made video and webinars ubiquitous.   Even though the restrictions on movement h...
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