What is content marketing?





 

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The Role of Video in Content Marketing

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                                                                                                  Unsplash photo by KAL VISUALS It is a well known scientific fact that content in the shape of a video is way more impactful on whoever consumes it than in the shape of text. Actually, it does not require science to figure out that video, a format that replicates life for us will evince more interest from us than would text, which is really a coded form of communication. Let us break down the process of content marketing using videos by understanding the inherent nature of the process and the advantages that it possesses. Videos Help You Explain Your Product or Service Better   There really is nothing like seeing a video demonstration to un...
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How to leverage video marketing

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 It is quite well established that content marketing is the best way forward with regard to building a brand and growing a business. Content is not just written content as we are well aware by now and includes all manner of audio and video content. These days it is video marketing that is the flavor of the times, when it comes to content marketing. It has become quite important for a business to craft a well honed video marketing strategy that aids growth and gives an impetus to one’s all-round marketing endeavor. This includes everything from social media and blogs to websites and other promotion platforms. The reasons for leveraging video marketing are extremely sound ones. For starters an overwhelming part of the consumer internet traffic is on account of video content. Did you know that a mind boggling 500 million people watch videos on Facebook every single day.  Video content on social media is a dozen times more successful in getting shared than texts and messages c...
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The Importance of Audio in Content Marketing

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  Unsplash photo by Micahel Maasen Along with video marketing, audio marketing has grown in importance like never before. Audio-specific content marketing is growing and how. It has increasingly become an important part of any business or marketing manager’s marketing plan. What’s special about audio content? According to Singapore content marketer John Teoh, audio content has a distinct advantage over video and text content in that it is extremely easy to engage with. The target audience can do so in a more passive manner as they are not physically required to watch or read it, but can listen to it even when engaged in a number of activities. You may listen to it while driving while working out at the gym, or even when cooking. Critically the advent and rise in the use of smart speakers and voice-activated searches had made engagement with audio content all-pervasive and part of our everyday lives. That apart, a large number of major brands have invested bog in audio ...
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