John Teoh's Musings

  Unsplash photo by Micahel Maasen Along with video marketing, audio marketing has grown in importance like never before. Audio-specific content marketing is growing and how. It has increasingly become an important part of any business or marketing manager’s marketing plan. What’s special about audio content? According to Singapore content marketer John Teoh, audio content has a distinct advantage over video and text content in that it is extremely easy to engage with. The target audience can do so in a more passive manner as they are not physically required to watch or read it, but can listen to it even when engaged in a number of activities. You may listen to it while driving while working out at the gym, or even when cooking. Critically the advent and rise in the use of smart speakers and voice-activated searches had made engagement with audio content all-pervasive and part of our everyday lives. That apart, a large number of major brands have invested bog in audio ...

  Content marketing is an ever evolving process and it makes sense to find out what is trending in 2021 and beyond. There are a number of things to watch out for according to leading Singapore content marketer John Teoh. Let us look at what these might be. Unsplash picture by Firmbee                 1.      Creating Content Communities Creating content creation and sharing communities empowers content marketers to reach out far and wide without having to deploy too many resources. Expanding one’s reach this way is a great way of creating brand awareness.   The idea is to make all of your content-for social media, blog or webinar to connect with your target audience and make them feel like a community. 2.      Leveraging Videos and Webinars The advent of the pandemic has made video and webinars ubiquitous.   Even though the restrictions on movement h...

                                          Pexels photograph by startup stock photos We have all heard a million stories about how content is king and can help grow your business in fantastic manner. But how does one actually achieve that? What is the nuts and bolts of the system? These are valid question that digital marketing and content specialist John Teoh sets out to answer here. Let’s look at what one might do to set the ball rolling and achieve all of one’s lofty content marketing objectives. Pexels photo by Pixabay You simply have to have a content marketing strategy   Most businesses don’t have a well thought out content strategy and that is why they don’t seem to get very good results with it. Without a proper content marketing strategy everything that you do is a shot in the dark and least likely to succeed. You need to learn to craft a fine content marketing strat...

Unsplash photo by cristian-cristian We live in era where voice related assistants are all the rage. This hasn’t escaped the notice of savvy marketers who are now leveraging the power of voice enabled devices augmented by AI assistants like Apple Siri, Google Assistant and Amazon Alexa. There are a number of components in voice marketing including podcasts, flash briefing and voice search optimization (VSO). It also includes sonic branding, that is nothing but the sound that your brand is known and identified by. SEO has evolved to include devising VSO strategies that involve optimizing content to fare well in spoken searches.   Voice marketing is very important in today’s times because consumers prefer to search via voice rather than through the use of text. All the trends point to voice searching rather than conventional text based searches. The reason for this according to John Teoh is- Customers Prefer a Smooth Interaction   The thing about speaking is that it is ing...

                                                                                                  Unsplash photo by KAL VISUALS It is a well known scientific fact that content in the shape of a video is way more impactful on whoever consumes it than in the shape of text. Actually, it does not require science to figure out that video, a format that replicates life for us will evince more interest from us than would text, which is really a coded form of communication. Let us break down the process of content marketing using videos by understanding the inherent nature of the process and the advantages that it possesses. Videos Help You Explain Your Product or Service Better   There really is nothing like seeing a video demonstration to un...

 

                                             The days are long gone when social media channels were used to keep in touch with friends and dear ones. These days most mainstream social media services are bona fide marketing platforms. What’s more these digital communication media have become the mainstay of the marketing outreach efforts of almost all businesses.  The fact of the matter is that most consumers are in any case interacting with brands via social media-perhaps to just let others know about their experiences with regard to using the product or service in question. By  not stepping forth and engaging with one’s target audience via popular social media platforms like Twitter, Facebook, LinkedIn, Instagram and Pinterest, a business could end up committing professional suicide.   Leveraging the power of social media to market your goods and s...

  Unsplash Photo by Cornne Kutz  The fact that blogging is an effective reach-out tool is borne out by the fact that the year 2020 saw a whopping 152 million blogs. As many as two million blogs are published on a daily basis. [1] It is not surprising therefore that most businesses look at it as effective marketing tool. There are many good reasons why they think so. These include- Blogging Helps Businesses Scale Up-   Even the smallest of businesses and start-ups can leverage the power of blogging to grow their businesses. The largest corporation in the world too are aware of the power of a well written blog to enhance their brand image and positively impact their bottomline.   Relationship   A blog has the ability to establish a close and intimate relationship with its target audience and this has the potential of helping a business grow its market-share exponentially. Your prospects and customers would know exactly what to expect from you and what’s more they...